Event Info

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Students register for  FREE!

Dealer tickets sales will be donated to CAMHwomenmind


Learn more about the amazing partners whose support fuels Women Driven

Women Driven Speaker Line up

Keynote speaker

Nour Hachem-Fawaz is the President & Founder of We Build a Dream. For this session, Nour will bring her insights and expertise in advancing diversity and inclusion initiatives to ensure equitable opportunities for EVERYONE to succeed. There are huge career opportunities available for ALL in the automotive industry.


Nour Hachem-Fawaz wants to change global perspectives on women’s contribution to society. Inspired by her mother’s perseverance to excel in a male-dominated field, Nour dug deep into the ‘why’ behind the lack of women in skilled trades. She realized that the barriers keeping women out of these rewarding careers were common to other male-dominated paths and created a non-profit to encourage and empower young women to explore careers they may never have considered.


Industry Panel

Hosted by award-winning automotive journalist Petrina Gentile will give insights into the amazing variety of career opportunities and highlight the career paths of women from the OEM, Vendor, and Dealer communities.

Petrina Gentile: MC & Panel Host

Petrina Gentile is an award-winning automotive journalist — one of the few women who cover cars in Canada. Petrina has been writing for The Globe and Mail’s Drive section since 2004. Besides auto reviews, she also interviews celebrities such as Theo Fleury, Mario Andretti, Patrick Dempsey, Clara Hughes and Ron MacLean about their cars. Petrina also covers the automotive beat for CTV NewsChannel on her bi-weekly segment called “Up to Speed” and reports regularly on CP24 and BNN TV. She produced 18 seasons of the national TV show Car/Business with Jeremy Cato and Michael Vaughan, which was broadcast weekly on CTV and BNN. Before focusing on cars, Petrina was a news writer at CTV and a producer at BNN. She has also written several non-fiction books for kids, including Big Trucks, Big Wheels, Dirt Movers and The Ballet School. She has a Master of Journalism (MJ) from Carleton University and a Bachelor of Arts (Honours English: Rhetoric and Professional Writing and Applied Studies) from the University of Waterloo.

Jennifer Okoeguale

Jennifer is currently a Regional Marketing Manager with Toyota Canada, supporting retail marketing efforts in the Ontario region. She began her journey at Toyota working in Internal Communications, before joining Corporate Communications where she supported media relations, executive communications, brand and crisis communications along with the Toyota Canada Foundation and Toyota’s corporate community investment portfolio. Her most recent role was on the PR team supporting major events including auto shows and the National Dealer Meeting. She has a passion for diversity, equity and inclusion and sits as a founding board member on Toyota’s Women Influencing & Impacting Toyota employee resource group, focused on advocating for the empowerment of women within the organization, and is a founding member of Accelerate Auto, a not-for-profit focused on increasing Black representation in Canada’s automotive industry.

Francine Floreani

Since the beginning of her auto career in a small outdated dealership to the new, large and modern present location, Francine has brought on a new spin to the car buying experience for her customers. Being the only local female car dealer in a normally male-dominated business, she knows exactly what it’s like to overcome challenges. Francine started her business career in her husband’s orthodontic practice as the office manager/partner and acquired over 20 years of management and customer service. In 2012, when the opportunity presented itself for her to run the local Honda dealership, Great Lakes Honda, she jumped in with enthusiasm. Whether buying braces for your kids or buying a new car, she saw this opportunity as a way of making people smile! Great Lakes Honda sells new and pre-owned vehicles as well as motorcycles, ATV’s, Side by Sides and power equipment such as lawn movers, snow blowers, marine motors and generators. In 2018, she acquired another business, Our Driving School. In 2019, she built a brand new, state-of-the art classroom and office facility for teaching Beginner Driver Education and other services. With having only 3 vehicles in the fleet, she has expanded it to 8 Honda’s all being driven by young drivers and new comers to Canada. She brings her excellent skills of customer service along with her values on transparency and community involvement. She is a strong supporter of many local causes and often refers herself as an “active” supporter rather than a “cheque” writer. She serves on 4 different local non-profit organizations and is a member of HDAT, Honda’s Dealer Advisory Team.

Christine Mitchell

As President of The Car Lady Canada, Christine Mitchell has built a company in the automotive space from the ground up. Armed with an extensive knowledge and a passion for education, Christine offers turn key events at over 100 dealerships across Canada. Know Your Car Night events and Women at the Wheel (Ladies Car Clinic) events have increased customer retention, satisfaction and revenues, while allowing Christine to build solid relationships within the automotive industry. Wife, Mom, Boss. 🙂

Fireside Google Chat


Claudia Sciama is a  Managing Director in Google Canada. She currently leads Google Canada’s CG&A Sector covering Consumer Goods, Food/Beverage and Auto industries.

Her role is helping major brand marketers in the consumer goods, automotive and food/beverage industries adapt and leverage to new digital marketing realities. Before joining the Google Toronto team in September 2018, Claudia was the Retail Director at Google Brasil where she led  teams responsible for strategic partnerships with major retailers and tech OEMs in the country. Throughout her 15 years at Google, Claudia has built relationships with C-Level executives and collaborated on partnerships to deliver business results and help with digital transformation. Before joining Google, she worked alongside several  online companies including EBay (Brazil) and Yahoo! Brasil.

Claudia is a board member at  Infracommerce, a Brazilian publicly traded company.

Stay Inspired

“I started to wonder if being a project manager was for me; I looked around at all the corner offices to figure out what it takes to be in those offices, and it was all middle-aged white men in navy suits and I thought, I am never going to be a middle-aged man in a navy suit, so I basically did what I always did, I worked harder than anyone else.”

-Laura Schwab

“When you make the biggest changes in your life, you grow the most. Don’t be afraid—it makes you open to change and to incredible experiences.”

-Amy Marentic

“We need women at all levels, including the top, to change the dynamic, reshape the conversation, to make sure women’s voices are heard and heeded, not overlooked and ignored.”

– Sheryl Sandberg.

“The education and empowerment of women throughout the world cannot fail to result in a more caring, tolerant, just, and peaceful life for all.”

– Aung San Suu Kyi

“Leadership is not a person or a position. It is a complex moral relationship between people based on trust, obligation, commitment, emotion, and a shared vision of the good.”

– Joanne Ciulla.

“If your actions create a legacy that inspires others to dream more, learn more, do more and become more, then, you are an excellent leader.”

– Dolly Parton.

“You can do anything you put your mind to. Don’t let anybody tell you that you can’t do it.”

-Brehanna Daniels

Thank you to our generous sponsors for helping advance our mission: amplifying women to thrive within automotive careers while cultivating a community of inspiration, innovation and equality.

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