We're here for you.
The new vehicle dealers in Ontario are being faced with unprecedented challenges in your business due to COVID-19 and we are here to provide you with resources that will better prepare you for the weeks ahead.


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Our Members Make Up
One Third of All New Vehicle Dealers in Canada
So it’s important that you have a voice on the issues that matter, and TADA is that voice. We firmly believe that not only is there strength in numbers – but also in the diversity of perspectives from each of Ontario’s unique regions.
As our member, you will benefit from:
- A positive public image backed by TADA’s accountability and philanthropy
- Advocacy in government relations on key issues in the automotive industry
- Online hiring resources that are affordable and easier to use
- A vested interest in the education of tomorrow’s automotive leaders
- Enhanced member programs such as our relationship with Aeroplan
- Events to keep you informed and connected with your fellow dealers
Ontario’s new car dealerships represent $27 billion in annual sales and employ 47,000 women and men. Speaking with one voice makes us stronger and more effective in advocating for new car dealers across Ontario and providing them with the best programs and services possible.
These are exciting times to be a member of the Trillium Automobile Dealers Association, and our best days are yet to come.
Supporting Our Communities
For more than 90 years, TADA’s members have proudly supported a variety of community initiatives, amateur sports teams, and charitable projects in their respective localities. We invite you to learn more about us, how our members contribute to the growth of your community, and how we help consumers make informed decisions when purchasing a new vehicle.
A Special Thanks to Our Premier Partners
Our Programs

Women in Auto Mentorship
Connecting post-secondary students with industry leaders offering support, advice & encouraging young women to develop their skills that can lead to lifelong career in the exciting, vibrant & evolving auto industry

Careers & Opportunities

Personal Mobility & Automotive Lifestyle
Autolife is about celebrating a lifestyle that revolves around personal mobility. A place were people are entertained, informed and empowered to get the most out of their auto life

Careers & Opportunities
Looking to start your exciting and rewarding career in one of the largest industries in Canada? It’s easy to find the information and access to the most current job opportunities.