Which Marketing Messages Actually Bring Customers into the Dealership?

The data experts at CARFAX have come up with new insights on your customers! Our discussion with CARFAX’s Jeff MacLeod dives into marketing trends and how they resonate with your buyer. Jeff will share the top 6 favoured messages your buyers are looking for and some tips on what the optimal messaging mix consists of. 

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Jeff MacLeod 

Manager of Client Engagement at CARFAX Canada

Over his 15-year career at CARFAX Canada, Jeff has worked in several customer-facing roles, learning about the many opportunities and challenges facing Ontario dealers over the years. In his current role as Manager of Client Engagement, Jeff leads a team of dedicated Client Engagement Representatives responsible for helping dealers maximize their benefits with CARFAX Canada and meet their business goals

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