Which Marketing Messages Actually Bring Customers into the Dealership?

The data experts at CARFAX have come up with new insights on your customers! Our discussion with CARFAX’s Jeff MacLeod dives into marketing trends and how they resonate with your buyer. Jeff will share the top 6 favoured messages your buyers are looking for and some tips on what the optimal messaging mix consists of. 

TADA Talks with

Baris Akyurek Tada talks

Jeff MacLeod 

Manager of Client Engagement at CARFAX Canada

Over his 15-year career at CARFAX Canada, Jeff has worked in several customer-facing roles, learning about the many opportunities and challenges facing Ontario dealers over the years. In his current role as Manager of Client Engagement, Jeff leads a team of dedicated Client Engagement Representatives responsible for helping dealers maximize their benefits with CARFAX Canada and meet their business goals

TADA members we want your opinion, please click the link below to participate in our TADA Talks survey and give us some feedback on future podcast topics that are important to you.

Subscribe to our HOTWIRE Newsletter

Our mailing list subscribers receive updates on new events, TADA Talks and much more. - Join our mailing list today!

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Trillium Automobile Dealer Association, 205 Riviera Drive, Markham, ON, L3R 5J6, https://www.tada.ca. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact