Current Consumer Insights – New Buying Habits

TADA Talk’s first guest host Todd Phillips, Vice President and Editorial Director at Universus Media Group Inc. dove into new data from TRADER Corp and TRADER’s very own Director of Marketing Intelligence, Baris Akyurek. They’ll be discussing how consumers are reacting to inventory challenges, willingness to buy high and some best practices dealers can implement to adapt to new behaviours. 

TADA Talks with

Baris Akyurek Tada talks

Baris Akyurek

Director, Marketing Intelligence at TRADER Corporation

As Director of Marketing Intelligence at TRADER Corporation, Baris’ core responsibility is to understand the drivers of the Canadian automotive market and their impact on the AutoTrader.ca marketplace, to provide insights to the business for strategic decision making and long-term planning. Baris has spent more than a decade in analytics, leading both technical and data analytics teams to drive business value. He is also instrumental in gathering relevant industry data and sharing them with consumers to help them make more informed decisions when purchasing a vehicle. 

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