CARFAX’s research team focused in on how dealer groups can fine-tune their messaging based on real consumers’ wants and needs. While the presence of dealer groups continues to grow only 63% of new car buyers know what a dealer group is, let alone the benefits of purchasing from one. This creates a great opportunity for dealer groups to customize their promotional strategies. CARFAX had consumers rank the importance of 15 key benefits of buying from a dealer group. Make sure to listen to the TADA Talk on Best Practices for Promoting Dealership Groups to find out the best combination of communication statements depending on what your customers are trying to do.