CARFAX’s research team focused in on how dealer groups can fine-tune their messaging based on real consumers’ wants and needs. While the presence of dealer groups continues to grow only 63% of new car buyers know what a dealer group is, let alone the benefits of purchasing from one. This creates a great opportunity for dealer groups to customize their promotional strategies. CARFAX had consumers rank the importance of 15 key benefits of buying from a dealer group. Make sure to listen to the TADA Talk on Best Practices for Promoting Dealership Groups to find out the best combination of communication statements depending on what your customers are trying to do. 

TADA Talks with

Baris Akyurek Tada talks

Stephan Lalonde

Director of Dealer Sales at Carfax Canada

TADA members we want your opinion, please click the link below to participate in our TADA Talks survey and give us some feedback on future podcast topics that are important to you.

Subscribe to our HOTWIRE Newsletter

Our mailing list subscribers receive updates on new events, TADA Talks and much more. - Join our mailing list today!

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Trillium Automobile Dealer Association, 205 Riviera Drive, Markham, ON, L3R 5J6, https://www.tada.ca. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact