TADA’s Executive Director Todd Bourgon and CARFAX Canada’s Manager, Customer Experience Research & Insights, Drew Harden dive into data from CARFAX’s Driving Insights, looking for some indication if people are ready to purchase vehicles online. Listen to the surprising results and learn what customers actually want in their car buying process
TADA Talks with
Manager, CX Research & Insights with CARFAX Canada
As Manager, CX Research & Insights with CARFAX Canada, and leader of it’s Driving Insights program, Drew has visited dealerships from coast-to-coast to understand the problems and opportunities facing the car business. He tackles these issues by studying car buyers and his insights are routinely featured in industry publications, conferences, and on www.carfax.ca/insights. Drew earned an M.Sc. in Marketing and Consumer Studies from the University of Guelph and is a contributor on multiple published studies related to consumer behaviour and business performance.