About Us

Trillium Automobile Dealers Association (TADA)

Ontario’s new car and truck dealers association for automobile dealers, consumers and government

For over 100 years, our association has been leading progressive and innovative work on behalf of new car and truck dealers. Since 1908, we have been co-operating with government and our members to establish fair and uniform business practices, standards of advertising, training, and proactive programs to enhance customer service for consumers.

New Car Dealers Association

From horseless carriages to space age technology, The Toronto Automobile Dealers Association began in an era when the horse and buggy ruled cobblestone streets. We’ve supported our members through over a century of boom and depression, peacetime prosperity and two world wars, and we’ve grown and changed with Canada itself. In 2012, we amalgamated with the Ontario Automobile Dealers Association to form the Trillium Automobile Dealers Association, serving new car and truck dealers across all of Ontario.

We’ve faced issues ranging from taxation and safety to fair sales practices. Some issues, from safety to government regulation, have remained virtually the same. We are committed to creating the highest possible industry standards and championing sound consumer protection practices. Our members offer automobiles with the best of new designs, performance standards, and technology, blended with a commitment to community.

Modern Era of New Car Dealers

The industry continues to meet consumer needs. The TADA has remained at the forefront of lobbying for fair legislation, sound business practices, safety, and leadership in community affairs. We recently strengthened the industry’s advertising code to make all advertising more transparent to consumers. The new guidelines typify the same commitment to high industry standards first established in 1908.

The Trillium Automobile Dealers Association will continue this tradition into the future to face new challenges posed by an entirely new technological era.

Our Programs

The TADA proactively supports the needs of our members through a number of initiatives and innovative programs during the year like; a dedicated industry job portal, CarsandJobs.com; the Automotive Conference & Expo; and a unique consumer lifestyle platform, Autolife.ca.

Women in Auto Mentorship

Connecting post-secondary students with industry leaders offering support, advice & encouraging young women to develop their skills that can lead to lifelong career in the exciting, vibrant & evolving auto industry

Careers & Opportunities

The Automotive Conference & Expo features over 80 Auto Industry vendors all in one place with guest speakers who provide applicable innovative strategies dealers can use right away.

Personal Mobility & Automotive Lifestyle

AutoLife is about celebrating a lifestyle that revolves around personal mobility.  A place were people are entertained, informed and empowered to get the most out of their auto life

Careers & Opportunities

Looking to start your exciting and rewarding career in one of the largest industries in Canada?  It’s easy to find the information and access to the most current job opportunities.

Become A Member Today!

SIGN UP