Trillium Automobile Dealers Association

Proudly represents more than 1,100 franchised, new car and truck dealers across Ontario. Our members directly employ over 45,000 people, and generate $12 billion in GDP every year to Ontario’s economy. One in twenty (5 percent) of provincial retail trade jobs are generated directly by TADA members.

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Our Programs

The TADA proactively supports the needs of our members through a number of initiatives and innovative programs during the year like; a dedicated industry job portal, CarsandJobs.com; the Automotive Conference & Expo; and a unique consumer lifestyle platform, Autolife.ca.

Women in Auto Mentorship

Connecting post-secondary students with industry leaders offering support, advice & encouraging young women to develop their skills that can lead to lifelong career in the exciting, vibrant & evolving auto industry

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Careers & Opportunities

The Automotive Conference & Expo features over 80 Auto Industry vendors all in one place with guest speakers who provide applicable innovative strategies dealers can use right away.

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Personal Mobility & Automotive Lifestyle

AutoLife is about celebrating a lifestyle that revolves around personal mobility. A place were people are entertained, informed and empowered to get the most out of their auto life

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Careers & Opportunities

Looking to start your exciting and rewarding career in one of the largest industries in Canada? It’s easy to find the information and access to the most current job opportunities.

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Driving Relationships between Ontario’s New Car Dealers, Consumers and Government

Our goal is to foster positive relationships between Ontario’s new car dealers, consumers, government, and the media, as well as provide information and services to our members on government, manufacturer, and consumer-related issues. Our representation of the retail new automotive industry focusses on legal, environmental, and consumer issues as it concerns new vehicle sales in Ontario.

Our dealer members represent all automotive manufacturer brands and franchises and are governed by our strict code of ethics. Every TADA dealer is a member in good standing with the OMVIC’s Consumer Services.

Supporting Our Communities

For more than 110 years, TADA’s members have proudly supported a variety of community initiatives, amateur sports teams, and charitable projects in their respective localities. We invite you to learn more about us, how our members contribute to the growth of your community, and how we help consumers make informed decisions when purchasing a new vehicle.

The 2019 Canadian International Autoshow

At the Metro Toronto Convention Centre

February 15-24, 2019

The 2019 Canadian International Autoshow

At the Metro Toronto Convention Centre

February 15-24, 2019

Latest News

TADA Statement on the Elimination of the WSIB’s Unfunded Liability

by Frank Notte | Oct 12, 2018

Elimination of the WSIB's Unfunded Liability Statement from Frank Notte of the Trillium Automobile Dealers Association on the Elimination of the WSIB’s Unfunded Liability Toronto – October 9, 2018 – “The Trillium Automobile Dealers Association applauds Labour Minister...

Tribute to industry legend, Doug Sullivan

by Bisia | Oct 9, 2018

Doug began his career in the car industry in 1981, as a salesperson at George Stockfish Lincoln Mercury in North Bay. In 1985, he achieved Ford's Summit Award, the highest national honour for sales achievement.By Susan Gubasta The great James Brown earned a nickname...

Spotlight on Service Advisors

by Bisia | Oct 9, 2018

For customers who visit a service department, a Service Advisor is often their first point of contact. By Susan Gubasta This column is part of an ongoing series in which I highlight different positions within the dealership to educate readers on the many career...