TADA Webinar: How to Sell More Cars by Selling Your Service Department

Your service department is your most effective used car sales team. Over half of used car buyers who service at a dealership will buy their next vehicle there and over two-thirds will recommend it to their family and friends. The challenge is getting customers to service their vehicle at your store. Join Drew Harden, Manager of Customer Experience Research & Insights at CARFAX Canada, to learn how you can tweak your process slightly to increase service retention and, in turn, increase repeat business at your store. Sign up for his webinar on September 22nd. 

Welcome New Car & Truck Dealers

Trillium Automobile Dealers Association (TADA)

For over 100 years, our association has been leading progressive and innovative work on behalf of new car & truck dealers in Ontario. Our work with the government and our members have created fair and uniform business practices, standards of advertising, training and proactive programs to enhance customer service for consumers.


To all people on the front lines, from all of the first responders, to doctors and nurses saving people’s lives, to police and social workers and food delivery and grocery store employees, THANK YOU for your bravery and courage as we combat Covid-19.

Event Calendar

Our Programs

The TADA proactively supports the needs of our members through a number of initiatives and innovative programs during the year like; a dedicated industry job portal, CarsandJobs.com; the Automotive Conference & Expo; and a unique consumer lifestyle platform, Autolife.ca.

Women in Auto Mentorship

Connecting post-secondary students with industry leaders offering support, advice & encouraging young women to develop their skills that can lead to lifelong career in the exciting, vibrant & evolving auto industry

Conferences & Tradeshows

The Automotive Conference & Expo features over 80 Auto Industry vendors all in one place with guest speakers who provide applicable innovative strategies dealers can use right away.

Personal Mobility & Automotive Lifestyle

Autolife is about celebrating a lifestyle that revolves around personal mobility.  A place were people are entertained, informed and empowered to get the most out of their auto life

Careers & Opportunities

Looking to start your exciting and rewarding career in one of the largest industries in Canada?  It’s easy to find the information and access to the most current job opportunities.

Driving Relationships between Ontario’s New Car Dealers, Consumers and Government

Our goal is to foster positive relationships between Ontario’s new car dealers, consumers, government, and the media, as well as provide information and services to our members on government, manufacturer, and consumer-related issues. Our representation of the retail new automotive industry focusses on legal, environmental, and consumer issues as it concerns new vehicle sales in Ontario.

Our dealer members represent all automotive manufacturer brands and franchises and are governed by our strict code of ethics. Every TADA dealer is a member in good standing with the  OMVIC’s Consumer Services.

Supporting Our Communities

For more than 110 years, TADA’s members have proudly supported a variety of community initiatives, amateur sports teams, and charitable projects in their respective localities. We invite you to learn more about us, how our members contribute to the growth of your community, and how we help consumers make informed decisions when purchasing a new vehicle. 

Latest News

Dynamic Balloons 12 Month Giveaway

12-month subscription to our basic indoor balloon program. (Changeover – seasonally 4x/year)  Initially, a designer will go out to the dealer to view the showroom and decide on the best arrangement of the balloons. The dealer may wish to run with our seasonal...

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A Special Thanks to Our Premier Partners



Join the over 1000 New Car Dealers in Ontario! Get the support and services to help fuel your businesses success as part of the Trillium Automobile Dealers Assocation.