Welcome New Car & Truck Dealers

Trillium Automobile Dealers Association (TADA)

For over 100 years, our association has been leading progressive and innovative work on behalf of new car & truck dealers in Ontario. Our work with the government and our members have created fair and uniform business practices, standards of advertising, training and proactive programs to enhance customer service for consumers.


To all people on the front lines, from all of the first responders, to doctors and nurses saving people’s lives, to police and social workers and food delivery and grocery store employees, THANK YOU for your bravery and courage as we combat Covid-19.


To address the shortage of qualified skilled workers entering the automotive service technicians and body shop technician fields in Ontario, the TADA is working to assist our dealer members by undertaking an international recruitment initiative in collaboration with a Canadian organization that specializes in international hiring: JobGo Solutions.

Event Calendar

Our Programs

The TADA proactively supports the needs of our members through a number of initiatives and innovative programs during the year like; a dedicated industry job portal, CarsandJobs.com; the Automotive Conference & Expo; and a unique consumer lifestyle platform, Autolife.ca.

TADA Talks Podcast Series

Keeping you connected to the latest insights and top experts in the automotive industry. Previous podcasts include national industry updates, consumer behaviour insights, and employee wellness tips. 

Conferences & Tradeshows

The Automotive Conference & Expo features over 80 Auto Industry vendors all in one place with guest speakers who provide applicable innovative strategies dealers can use right away.

Personal Mobility & Automotive Lifestyle

Autolife is about celebrating a lifestyle that revolves around personal mobility.  A place were people are entertained, informed and empowered to get the most out of their auto life

Careers & Opportunities

Looking to start your exciting and rewarding career in one of the largest industries in Canada?  It’s easy to find the information and access to the most current job opportunities.

Driving Relationships between Ontario’s New Car Dealers, Consumers and Government

Our goal is to foster positive relationships between Ontario’s new car dealers, consumers, government, and the media, as well as provide information and services to our members on government, manufacturer, and consumer-related issues. Our representation of the retail new automotive industry focusses on legal, environmental, and consumer issues as it concerns new vehicle sales in Ontario.

Our dealer members represent all automotive manufacturer brands and franchises and are governed by our strict code of ethics. Every TADA dealer is a member in good standing with the  OMVIC’s Consumer Services.

Supporting Our Communities

For more than 110 years, TADA’s members have proudly supported a variety of community initiatives, amateur sports teams, and charitable projects in their respective localities. We invite you to learn more about us, how our members contribute to the growth of your community, and how we help consumers make informed decisions when purchasing a new vehicle. 

Latest News

TADA advocates for off-site vehicle transactions

By Michael Eatson - Toronto Star Since the spread of COVID-19, Ontario new car dealers have made sweeping changes to their operations in compliance with health and safety regulations. While dealers have done an incredible job complying with these regulations, evolving...

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TADA Statement on the MVDA’s 2021 Consultation

“The Trillium Automobile Dealers Association is extremely pleased Government and Consumer Services Minister, Ross Romano, issued a public consultation on potential changes to the Motor Vehicle Dealers Act (MVDA). We deeply appreciate his leadership to launch a formal...

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A Special Thanks to Our Premier Partners



Join the over 1000 New Car Dealers in Ontario! Get the support and services to help fuel your businesses success as part of the Trillium Automobile Dealers Assocation.