Welcome New Car & Truck Dealers

Trillium Automobile Dealers Association (TADA) is working to support all of its Dealer Members  as they face difficult decisions about their businesses.

For over 100 years, our association has been leading progressive and innovative work on behalf of new car & truck dealers in Ontario. Our work with the government and our members have created fair and uniform business practices, standards of advertising, training, and proactive programs to enhance customer service for consumers.


The Women Driven Program is back in person! We’re dedicated to growing our community through a series of in-person events across Ontario in 2023. Join us for a unique evening event to grow your network & community. Reconnect with friends & industry partners through shared stories, celebrations, and education all while enjoying food & drinks. All TADA events are gender inclusive and all are welcome to support the Women Driven mission. When we create a community, we affect growth in our industry, amplifying the opportunities available for all.

Event Calendar

Our Programs

The TADA proactively supports the needs of our members through a number of initiatives and innovative programs during the year like; a dedicated industry job portal, CarsandJobs.com; the Automotive Conference & Expo; and our virtual programs TADA Talks or TADA Webinars.

CarsandJobs Career Platform

Created by dealers for dealers. CarsandJobs is your resource to grow your team. Login to your TADA account to access your employer dashboard. Search a resume bank of thousands of job seekers. 

International Tech & Trade Recruitment Program

To address the shortfall of qualified skilled workers that are both automotive service technicians and body shop technicians. TADA has taken on an international recruitment initiative that specializes in international hiring. 

TADA Talks Podcast Series & Webinars

Keeping you connected to the latest insights and top experts in the automotive industry. Previous podcasts include national industry updates, consumer behaviour insights, and employee wellness tips.

Driving Relationships between Ontario’s New Car Dealers, Consumers and Government

Our goal is to foster positive relationships between Ontario’s new car dealers, consumers, government, and the media, as well as provide information and services to our members on government, manufacturer, and consumer-related issues. Our representation of the retail new automotive industry focusses on legal, environmental, and consumer issues as it concerns new vehicle sales in Ontario.

Our dealer members represent all automotive manufacturer brands and franchises and are governed by our strict code of ethics. Every TADA dealer is a member in good standing with the  OMVIC’s Consumer Services.

Supporting Our Communities

For more than 110 years, TADA’s members have proudly supported a variety of community initiatives, amateur sports teams, and charitable projects in their respective localities. We invite you to learn more about us, how our members contribute to the growth of your community, and how we help consumers make informed decisions when purchasing a new vehicle. 

Latest News

Car Photography Checklist

Car photography is an important consideration for car dealerships in today's digital world. It’s an essential part of car buying, helping car dealerships showcase their vehicles' features, looks, and feels. Generally, car photography can be demanding, and the late...

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Accelerating change for Black women in auto

Article for the Women Driven Magazine, Written by Todd Phillips  As slow as the progress might feel for women trying to move into more senior roles in Canada’s automotive industry, it feels even slower for many Black women working within it.   We talked with...

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A Special Thanks to Our Premier Partners



Join the over 1000 New Car Dealers in Ontario! Get the support and services to help fuel your businesses success as part of the Trillium Automobile Dealers Assocation.